Words matter

Write Away Whitsundays helps clients communicate more effectively with customers and stakeholders through concise, on-message copy that resonates with the target audience and encourages engagement. Choosing the right words is important for good writing but knowing who you are talking to and why comes first.

“Good communication is about strategy – without a solid strategy you have nothing. You need to know precisely who you are talking to and what you are trying to achieve – only then can you work out your channels and messages.”

Deborah Friend, Write Away Whitsundays

How we can help

View a sample of our work

What our clients say


“Deb’s commitment to writing and producing our Whitsundays promo DVD – her professionalism and overall passion – has provided Council with a piece of regional marketing collateral that has hit the mark for our Council, the region and the community.” Scott Waters, CEO, Whitsunday Regional Council


“Write Away Whitsundays helped us with our website copy when we launched our organic food website and we were really happy with the way Deb managed to turn ‘ordinary’ copy into something that sparkled and jumped off the screen.” Andrew Watts, Organix Online and Cafe One3


“I worked with Deborah for two-and-a-half years and found her professionalism, attention to detail and exceptional enthusiasm for our product inspiring. I was consistently impressed with her exemplary writing skills, wealth of ideas and identification of media opportunities.” Kim Silcock, Sunsail Sailing Holidays


“We engaged Write Away Whitsundays to update our brochure copy and Deborah managed to take our current copy and, in not much time at all, turn it into something that was fresh, engaging and far less wordy than its predecessor.” Sharon Flint, Cumberland Charter Yachts.

Just some of our projects

Proserpine Chamber of Commerce

RDA Mackay Isaac Whitsunday

Koala Adventure Island

Hit Higher Highs

Sea Star Apartments

Extreme Fitness 24hr Gym

Made In The Whitsundays

One Oceanview

Who are we?

Since 2008, we have helped more than 80 organisations with their communication, copywriting and content needs
including small family firms, not-for-profits, large corporations and start-ups.

Chief copywriter and content creator Deborah Friend has 30 years’ experience in marketing, advertising, PR and journalism, with writing always at the heart of what she does.

She works with graphic designers, web developers, photographers and printers to deliver complete projects…or she can deliver just the words.

Affiliated with…
  • Whitsundays Marketing & Development Ltd (Team Whitsunday Partner)
  • Public Relations Institute of Australia (Member since 2010 & registered trainer/facilitator)
  • Whitsunday Women in Business (President)
  • The Creative MOB (Founding Member)


‘The 10-Paragraph Press Release’©

Your ultimate guide to writing press releases

Get your free copy now

“Words are, of course, the most powerful drug used by mankind.”

Rudyard Kipling

Our Latest Posts

Content is King!

Content, in its simplest form, is anything you might find on the worldwide web about your business.
This can include everything from your website content to media releases you have posted online, as well as video, audio, slide shows, newsletters…the list is endless.

Expect a Miracle!

These three little words – “Expect a Miracle” – were displayed on a sideboard of a friend of mine. I was just walking out, after a nice cup of coffee and a chat, and the words – laid out in scrabble tiles – hit me between the eyes.

Tips for briefing your copywriter

Using a professional copywriter is the first step towards maximising the power of the words in your brochure, blog or website (or whatever media you choose to communicate through).

Websites – enjoy the ride!

Websites are part of our daily lives nowadays and we all visit multiple sites on a weekly basis. But what if you are on the other side of the fence and are about to engage in your own web-build?


Just some of our clients

Contact Us

 PO Box 340, Cannonvale, Qld 4802

0488 760 800

Send a Message

Words matter.